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Data management / Informatica

Leveraging business leaders’ focus on AI.

The challenge

Informatica is not getting the data leadership credit they deserve and their legacy perception is preventing them from accelerating to an AI-driven cloud model.

The insight

Whether it is just hype or reality, AI is everywhere and everything in business today. And as enterprise businesses are racing towards AI readiness–data quality and accessibility is the starting line.

The strategic POV

Shock the system by provocatively pushing against organizations’ eagerness to employ AI across their enterprise as fast as possible.

Everybody’s ready for AI except your data

Your CEO, CMO, CFO and even your board and all of Wall Street. They’re all ready for AI. But is your data? The secret to AI that invigorates and transforms your business is your data. But not just any data. Data that’s cleaned, prepped, and ready to confidently kick any AI model into high gear.

Everybody’s ready for AI except your data.
Informatica. Where data and AI come to life.

Data management / Informatica

Leveraging business leaders’ focus on AI.

the campaign

Everybody’s ready for AI except your data

Work

Let’s talk.