The challenge
Even though Informatica’s product, technology and innovations have continued to set the bar and push ahead for 30 years, the brand’s perception has failed to keep up.
The insight
The Chief Data Officer is trying to break the organization’s convention of thinking in tactics and one-off tools—a symptom of outdated fixation around capturing data for the sake of having data.
The strategic POV
We positioned Informatica as the brand, platform and technology where the future belongs to the data driven.
By itself, data is a commodity. When given life, though, data is the driver of your company’s next big idea. Informatica empowers businesses to unlock their data and seize opportunities before others see them. By managing and optimizing their data, our customers are creating a trusted resource that fuels data-driven decisions and offers solutions to the biggest questions.
Informatica. Where Data Comes to Life.
© 2025 fred&ted. All rights reserved.
© 2024 fred&ted. All rights reserved.